Amazon Prime Turns It Up A Notch With New Features

Amazon’sPrime program is stepping up their game. It now boasts access to Showtime and Starz, unbundled from their usual cable packages, and on the cheap. Amazon launched a new initiative called “Streaming Partners Program” Tuesday that allows Prime members to add subscription programming from close to 20 partners for an added fee to their Prime video service.

Some of the add-on programming includes Showtime, Starz, the Lifetime Movie Club, AMC’s Shudder and SundanceNow subscription services, Comedy Central’s Standup+ Service, Acorn TV, Dramafever, the Dove Channel, IndieFlix and Ring TV Boxing, reportsVariety. Consumers will be able to pick and choose these add-ons on an a la carte basis, and change their lineup month to month. So. it’s not free, but it’s cheaper than it would be to get cable.

Add-on subscriptions are available through Amazon’s video app on Android, iOS, Kindle Fire, Roku, Fire TV and other supported devices. Consumers are also able to use their Amazon credentials to log into the stand-alone apps of participating services, like Chromecast or Apple TV, where Prime isn’t supported.

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