Calvin Klein Recruits Justin Bieber, Kendall Jenner, Fetty Wap, Kendrick Lamar and more for new campaign

Following the phenomenal success of Calvin Klein’s much-spoofed advertising campaigns separately featuring Justin Bieber and Kendall Jenner (which gained it millions of new millennial followers on social media), the brand has gone all out for its Spring 2016 underwear campaign, recruiting the likes of Kendrick Lamar, Fetty Wap, Abbey Lee Kershaw and FKA Twigs to lend their star power alongside returning appearances from Bieber and Jenner. Posting to their respective personal Instagram accounts, the celebrities fill out an empty field describing what exactly they do in their Calvins, with Kendall proclaiming that she “wants to be with you” in a GIF-like video showing shots of her body, which will undoubtedly perk the interest of her tens of millions of followers. Find some images and videos from the new campaign below.

I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign… What do you do in yours?

A video posted by Kendall Jenner (@kendalljenner) on

I reflect in #mycalvins @calvinklein

A photo posted by Kendrick Lamar (@kendricklamar) on

I make money in #mycalvins. Introducing the Spring 2016 @calvinklein global ad campaign, shot by Tyrone Lebon. What do you do in yours?

A photo posted by 🔥RemyBoyz🔥“1738”💯 (@fettywap1738) on

Got the drop on Hypebeast . . .

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