Concepts Celebrates 20 Years With A Nike Trainer

Cambridge based Concepts is celebrating its 20th anniversary. Known for its beautiful high profile sneaker collaborations over the years, we are not surprised to see the retailer celebrate the special occasion appropriately with a collaboration with Nike. The team-up chose the brand new Nike Free Trainer 1.0, a newly developed sneaker that gives the feeling of barefoot running a new meaning. Concepts was insipred by thermo reactive materials this time around, and have the sneaker an eye-catching multi-color upper. The attention seeking colorway on the upper stands in contrast to the crisp white outer sole of the sneaker. The result is a truly special performance sneaker, with the tongue changing its color according to heat, staying true to the collaborations theme.

The 20th anniversary Concepts x Nike Free Trainer 1.0 releases on January 16.

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