Next year, the Nike Swoosh will not be the only new addition to NBA uniforms thanks to the recent announcement that the Association was launching a three-year pilot program which would allow teams to sell a corporate logo on their jerseys.
While the sponsorship will be modest – estimated to be a 2.5-by-2.5-inch – it does the mark the first of the “Big Four” American sports which as moved to a model more indicative of how powerhouse fútbol clubs use their uniforms.
Sources told ESPN earlier this week that the average team hopes to make $4-6 million USD per year from new partnerships, which would equal $120-180 million per year in new revenue.
The internet has already started having some fun with the concept:
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