Almost two full months after initially releasing The Life of Pablo, Kanye West has his seventh No. 1 album on the Billboard 200 chart.
Last week (April 1) Pablo officially hit Spotify, Apple Music and other streaming services, despite being available on TIDAL since February 13. It sold 94,000 equivalent album units the week ending April 7, with 28,000 of those being pure album sales. That second number seems to come from the digital copies sold directly on Kanye’s website. Despite Kanye being wrong about his album “never” coming to Apple, it’s yet to grace iTunes, so the only place you can officially download it is at KanyeWest.com for $20 a pop.
The album’s No. 1 placement also makes history as the first LP to hit the Billboard landmark with a majority of streams. 70% of the units came from streaming services, with just over 99 million streams equating to roughly 66,000 SEA (or streaming equivalent albums) in the first week.
Kanye’s album beats the previous record of an LP hitting No. 1 with a majority of streams set by Rihanna just weeks ago. ANTI debuted at the top of the chart with 54,000 units, 31% of which were via streams.
Whether any physical copies of The Life of Pablo are coming is yet to be seen, though Kanye said they were on the way. Def Jam has also stated that “in the months to come, Kanye will release new updates, new versions and new iterations of the album.”
Turbo Grafx 16 is the next album apparently in the works for Kanye, as he’s already been photographed working on it in the studio with Lil Yachty, Migos, Kid Cudi and others.
Got the drop on XXL . . .