For some reason this didn’t happen back in like 1996, but today we found out that Stone Cold is getting his own craft beer thanks to a partnership with El Segundo Brewing Company:

Proud to announce my new beer w @ESBCBrews. Broken Skull IPA. One bad ass beer. #cheers pic.twitter.com/3pJNWEyLHJ

— Steve Austin (@steveaustinBSR) October 29, 2015

If you’re going to take Stone Cold’s word for it, it’s a “badass beer.” If you’re going to take El Segundo’s word for it, Austin’s “Broken Skull IPA“:

“[B]oasts a big mid palate flavor from ample use of Cascade, Chinook, and Citra hops. The finish is wonderful with hops fading quickly and a polite bitterness that trails off easily.”

Keep in mind that they’re probably, you know, a little biased.

For now you can be the judge of it only if you’re in California…:

@JohnLBlanton @steveaustinBSR This first round will be CA only, but will be working on getting it to additional markets.

— El Segundo Brewing (@ESBCBrews) October 29, 2015

…as it’ll debut for public consumption at El Segundo Brewing (near Los Angeles) on Friday, November 13, because Stone Cold (and also probably El Segundo Brewing) said so. Austin himself will be tending bar that afternoon from 1-8 P.M. Get your tickets now. Kick in the nuts not included.

Got the drop on Complex . . .