“Ant Man” Takes Over The Box Office

Marvel’s “Ant-Man” landed with a solid $58 million at the weekend box office, while “Trainwreck’s” Amy Schumer put her own raunchy spin on romantic comedies to the tune of a $30.2 million debut.

It marks Marvel’s 12th consecutive first place opening, although “Ant-Man” isn’t at the level of other, bigger-name costumed heroes like Captain America, Thor and Iron Man, all of whom performed better out of the gate with their solo adventures. Going into the weekend, analysts expected “Ant-Man” to top $60 million, but its opening is similar to “The Incredible Hulk,” which earned an initial $55 million on its way to a $134 million U.S. haul.

“They are a victim of their own success,” said Paul Dergarabedian, senior media analyst at Rentrak. “Any time you have a brand like Marvel, the expectations get blown out of proportion.”

That may be, but the studio sounds disappointed it couldn’t elevate “Ant-Man” to “Guardians of the Galaxy”-like numbers. Disney distribution chief Dave Hollis admitted that he wished the movie had done better, but still praised Marvel as a model of consistency.

“No one else could take what is really an obscure character and launch it in such a big way,” said Hollis. “It’s a sign that they’re doing so much right and that it’s a brand that has overwhelming momentum.”

Not every studio was on the defensive. Universal’s “Trainwreck” bested initial projections which had it debuting to roughly $20 million. The story of a commitment-phobic woman who falls for a sports doctor got a boost from strong reviews and a long and winding promotional tour that saw Schumer doing everything from posing provocatively with C3PO to sexting Katie Couric’s husband.

Want to know more? Got the drop at Variety . . .

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s