Kanye’s at it again. After surprising customers at the adidas Performance store in SoHo during the February 14th release, Kanye West showed up at the adidas Originals store in London to not only hand-deliver the Yeezy Boost shoes, but to autograph pairs for the eager buyers. Gotta hand it to ‘Ye, who has been putting in work to build excitement not only around the adidas Yeezy, but for the brand as a whole! Did you cop the new Yeezy sneakers yet?
Brace yourselves, Kanye West’s adidas Yeezy Boosts are approaching this All-Star weekend (Feb. 13-15).
After unveiling images of his latest sneaker collaboration via his longtime friend Ibn Jasper’s Instagram, Mr. West was spotted in his adidas Yeezy Boosts all Grammy weekend. Rocking the grey and white kicks to rehearsals with Rihanna and Paul McCartney, Jay Z Roc Nation brunch and the even to the big stage, Yeezy was a walking advertisement for his new partnership with adidas.
Is Kanye dropping the Yeezy’s on Tuesday? He has a countdown building up towards a big event. We’ll soon find out. Just in case it is the Yeezy 3 countdown, here’s a sneak peak.