If you happened to catch goosebumps while hearing the voice of Tupac Shakur on Kendrick Lamar’s “Mortal Man,” as well as in Powerade’s latest commercial, where he is heard reciting lines from “Mama’s Just A Little Girl,” just know that there’s more where that came from.  Because as Jeff Jampol, owner of JAM Inc., tells Billboard, this is the beginning of a “total reset of the Shakur estate.”

In early 2013, Shakur’s mother, Afeni, brought in JAM, Inc. to oversee her son’s collection, including everything from “unreleased music, released music, remixes, original demos, writings, scripts, plans, video treatments [and] poems.” Joining forces with Tom Whalley, who signed Pac to Interscope in 1991 and currently sits as the head of Loma Vista Records, the company plans to mirror what its been able to do with the management of estates from Michael Jackson, the Doors, Janis Joplin and Otis Redding— specifically working on the licensing, apparel, and other media ventures.

Continue reading →