Here’s what happens when you step inside: your actual surroundings transform. You find yourself on a basketball half-court. At first, the walls around you are white as the THX 1138 set. But then those walls come to life. Suddenly, you’re surrounded by a realistic-looking crowd, because the walls are actually massive LED displays.

But wait, there’s more: The floor beneath you morphs into parquet. Which arena’s parquet? It depends what you selected while you were waiting in line. On wall-mounted iPads outside the scene you choose a scenario, and two of them are storybook moments from Jordan’s career.

Continue reading →