Instagram has unveiled @music, the Facebook-owned company’s first-ever content vertical and dedicated portal for highlighting artists and their activities.

“For the past four years, we have become the home for artists big and small — a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans,” Instagram founder and CEO Kevin Systrom wrote in a post on the company’s blog Wednesday morning (April 29).

Music has long been an important driver of the 300 million users currently active on Instagram — more than 25 percent of the app’s top accounts are musicians, with Beyonce (30.9 million) the platform’s No. 1 most-followed account, followed closely by the likes of Ariana Grande (30.1 million), Taylor Swift (28.3 million),Justin Bieber (26 million), Miley Cyrus (18.3 million) and Rihanna and Katy Perry(who each have 17.7 million apiece).

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