Facebook Serves 4 Billion Video Views Per Day

In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four billion video views a day, 75% of which come from mobile.

One thing worth keeping in mind: Facebook defines a video “view” as watching only three seconds or more, which is a blink-and-you’ll-miss-it metric for videos that play automatically. Other platforms, such as YouTube, require users to linger much longer on a video before it counts as a “view.”

Facebook declined to spell out exactly how much advertising revenue is coming from its videos, but executives repeatedly stressed just how much marketers flock to video generally.

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