Nike Close To Landing Apparel Deal With The NBA

According to reports, the details state that the agreement is close and that Nike and the NBA have completed the “necessary” framework that will be presented to the league’s Board of Governors today. Now granted the agreement seems to be closing in, according to reports, there is still some groundwork left to make this partnership a reality. The deal will take full effect during the 2017-2018 season and with the Adidas partnership ending shortly before and grossing over $400 million in 11 years, Nike is expected to surpass that number.

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Aaron Hernandez Was Found Guilty

Hernandez was accused of murdering Lloyd, a 27-year-old landscaper from Boston who was found riddled with bullets in a Massachusetts field in June 2013. In its closing statements last week, the defense admitted that Hernandez was present when Lloyd was shot and killed but maintained that Hernandez was not the shooter, as the prosecutors allege. Because Hernandez was being tried as the shooter and not merely an accomplice, the defense argued he should be found not guilty. The defense also cited the prosecution’s supposed lack of hard evidence that proved conclusively that Hernandez shot Lloyd and a lack of proven motive on Hernandez’s part.

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Pierce Bluntly Speaks On Several NBA Players, Including His Current Teammates. (John Wall, Bradley Beal, Otto Porter, Deron Williams, Ray Allen, Lebron James, Rajan Rondo)

Just one of his quotes about one of several players he discussed . . .

“Before I got there, I looked at Deron as an MVP candidate,” Pierce said. “But I felt once we got there, that’s not what he wanted to be. He just didn’t want that.

“I think a lot of the pressure got to him sometimes. This was his first time in the national spotlight. The media in Utah is not the same as the media in New York, so that can wear on some people. I think it really affected him.”

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NBA Provides Exclusive Rights To PepsiCo

PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola’s 28-year run as the league’s official sponsor.

Mountain Dew will be the leading soft drink in the partnership, which PepsiCo is expected to announce on Monday, the industry journal Beverage Digestreports.

Aquafina, Lipton Brisk, and some Frito-Lay snack products will also be featured in the campaign.

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