Asking the top speed of the world’s first Arab supercar is beside the point. The 0-60 times, or horsepower, too. Those numbers won’t matter by the time you notice the seats are stitched with gold thread and headlights are trimmed with diamonds.

When did the company think, “diamonds, what we need is headlights made of diamonds”?

Ralph R. Debbas, W Motors CEO, laughs: “Diamonds in the headlights are something we don’t need at all, actually. It was a true marketing gimmick that we integrated. But people talk about it.”

W Motors styles itself as the Arab world’s first supercar manufacturer, and has major plans to build its name in the oil-rich Middle East, which has so far lacked a credible motor industry.

Want to know more? Got the drop at CNN Style . . .