
There is a boxing card on broadcast or basic cable television in the U.S. just about every weekend, courtesy of Al Haymon and his Premier Boxing Champions.
It’s almost mind-boggling, though, how many in the sport are vigorously rooting against Haymon and for his venture to fail. It’s not just the promoters — with executives at Top Rank, Golden Boy and Main Events chief among them — who want to see the PBC die a quick but painful death. It’s also a lot of reporters and a vocal segment of the fan base.
Haymon is far from perfect, and he’s trying to effect profound change in an industry which is conservative and has often resisted it. It’s mystifying, though, why so many of the sport’s most ardent fans are so dead set against the PBC.
Haymon’s refusal to ever speak to the media is not only confounding but is also a mistake. It’s turned a large number of reporters virulently against him and his product. His company is a closed shop and its response to just about any question on any topic is no comment.
A lack of media attention didn’t keep Haymon from putting together a series that shows fights on NBC, CBS, ESPN, Spike and several other networks, however. He managed to round up more than $400 million in funding from outside investors, largely from Waddell & Reed, an American asset management company.
As a result, he has money to spend on production and pays his fighters more than the industry average, which has raised the cost of doing business for others. That hasn’t made him popular with the Top Ranks, the Golden Boys and the Main Events of the world.
What’s clear is this: A world in which the best fights are on free, over-the-air TV, or, at worst, on basic cable, is the best for the sport’s fans. For several decades, fans either have to buy subscriptions to one or more prermium cable channels (HBO and/or Showtime) at a cost of roughly $150 a year each to watch most high-level fights. For the rest of the big fights, it was a pay-per-view proposition.
The PBC has changed that equation, though the question is for how long. Golden Boy has already filed a federal anti-trust suit against it, and more may follow.
But the ratings have so far been fairly good, particularly on NBC, and have led to optimism in some corners that boxing can work on network television with the right parameters.
That said, there was ominous news last week for the PBC, and good news for its haters.
The Wall Street Journal reported on June 10 that investors pulled more than $12 billion from Waddell & Reed’s two largest mutual funds in the last year. That is significant because, according to an excellent piece by Sports Business Journal’s Billl King in Arpil, it was discovered that Waddell & Reed had invested $425 million in the PBC.
Want to know more? Got the drop at Yahoo . . .