NBA Provides Exclusive Rights To PepsiCo

PepsiCo has won exclusive sponsorship rights for the National Basketball Association, ending Coca-Cola’s 28-year run as the league’s official sponsor.

Mountain Dew will be the leading soft drink in the partnership, which PepsiCo is expected to announce on Monday, the industry journal Beverage Digestreports.

Aquafina, Lipton Brisk, and some Frito-Lay snack products will also be featured in the campaign.

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